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Netflix Deploys Generative AI in ’The Eternaut’ VFX Production
Netflix Deploys Generative AI in ’The Eternaut’ VFX Production
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BTCCSquare news:
Netflix has integrated generative AI into the visual effects workflow for its Argentinian series "The Eternaut," marking the streaming platform's first use of the technology in TV production. Co-CEO Ted Sarandos emphasized AI's potential to enhance creative output, not just reduce costs, during the company's earnings call.
The AI-assisted sequence—a collapsing building in Buenos Aires—was completed ten times faster than traditional VFX methods. Sarandos framed the tool as a solution for budget-constrained productions seeking cinematic scale. The adoption comes amid Hollywood's ongoing debate over AI's disruptive impact on creative jobs.
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